Case Study / Conventional websites
Fashion website design ODD FORM
Industry
Fashion
Stack
HTML · Motion · CSS blend modes
Turnaround
1 day
Role
Design + build, end to end
Inside ODD FORM
The brief
A dyed-to-order clothing label needed shoppers to *see* the dye, not read about it. Eight garments, four baths, one cart, plus product pages that don't lose scroll position.
Read the build guide ↗The approach
Switching the dye bath recolours the entire catalogue live, using grayscale photography multiplied over the bath colour, so 'dyed to order' becomes the interface itself.
Product pages are hash-routed for instant open/close with focus restore, and the cart is a spring-physics drawer persisted in localStorage.
verified E2E
Add-to-cart flow
4 × 8 products
Colourways previewed
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Related: web development · ui/ux design
More fashion websites
Free first draft · 6 to 12 hours · no contract