Case Study / Conventional websites
BUSY BURGERS
Industry
Restaurant
Stack
HTML · Motion · Marquee
Turnaround
1 day
Role
Design + build, end to end
The brief
A burger lab, speakeasy and craft brewery under one roof since 1994. The site had to hit as loud as the room does, carry four sub-brands without fragmenting, and get a table booked.
The approach
A marquee of the venue's own vocabulary (THE BURGER LAB, SPEAKEASY NIGHTS, CRAFT BREWERY) runs across the page, so the four things it is all register in one glance instead of four separate sections fighting each other.
Oversized condensed display type and a hot-orange accent do the shouting; the menu itself is laid out cleanly underneath so the noise never costs legibility.
One persistent Book a table action, because for a room like this the whole site has exactly one job.
4
Sub-brands unified
0
Console errors
under 12h
Draft turnaround
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